Product Planning - Software Design Question and Answers


What are the factors Profitability depends on?

   A.) Eventual cost of product for development and marketing
   B.) Release of competitive product
   C.) Concern for target markets
   D.) All of the mentioned

Answer: Option 'D'

All of the mentioned


Which of these is not a part of product planning?

   A.) Identification of opportunities
   B.) Evaluation and prioritizing opportunities
   C.) Allocation of resources and time determination
   D.) Finalizing process

Answer: Option 'D'

Finalizing process


How does marketers study customers and products for the generation of ideas?

   A.) Surveys
   B.) Focus Groups
   C.) Interviews
   D.) All of the mentioned

Answer: Option 'D'

All of the mentioned


Which is not correct for an active channel?

   A.) Studying User to detect problems
   B.) Awards
   C.) Evaluating product strengths, needed features etc
   D.) Eliciting ideas through surveys, focus groups

Answer: Option 'B'



Which of these does not account for Passive channels fo opportunity funnels?

   A.) Suggestion Lines
   B.) Bug-report Web pages
   C.) Monitoring trends
   D.) Awards for outstanding product ideas

Answer: Option 'C'

Monitoring trends

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