Product Planning - Software Design Question and Answers


Which is not correct for an active channel?

   A.) Studying User to detect problems
   B.) Awards
   C.) Evaluating product strengths, needed features etc
   D.) Eliciting ideas through surveys, focus groups

Answer: Option 'B'



Which of these does not account for Passive channels fo opportunity funnels?

   A.) Suggestion Lines
   B.) Bug-report Web pages
   C.) Monitoring trends
   D.) Awards for outstanding product ideas

Answer: Option 'C'

Monitoring trends


Which of these are incorrect for the product plan?

   A.) No need to revise product plan frequently
   B.) Product plan guides the launch of various product development activities
   C.) All of the mentioned
   D.) None of the mentioned

Answer: Option 'A'

No need to revise product plan frequently


Which of these is not a part of product planning?

   A.) Identification of opportunities
   B.) Evaluation and prioritizing opportunities
   C.) Allocation of resources and time determination
   D.) Finalizing process

Answer: Option 'D'

Finalizing process


How does marketers study customers and products for the generation of ideas?

   A.) Surveys
   B.) Focus Groups
   C.) Interviews
   D.) All of the mentioned

Answer: Option 'D'

All of the mentioned

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