1.
Product development is a central business activity because?
Answer: Option 'D'
All of the mentioned
2.
Which of these is not a part of product planning?
Answer: Option 'D'
Finalizing process
3.
Which of these does not account for Passive channels fo opportunity funnels?
Answer: Option 'C'
Monitoring trends
4.
Which of these is false about the opportunity statement?
Answer: Option 'A'
Opportunity statement collects product ideas into opportunity funnel
5.
What are the factors Profitability depends on?
Answer: Option 'D'
All of the mentioned
6.
Which of these are incorrect for the product plan?
Answer: Option 'A'
No need to revise product plan frequently
7.
Which is not correct for an active channel?
Answer: Option 'B'
Awards
8.
How does marketers study customers and products for the generation of ideas?
Answer: Option 'D'
All of the mentioned
9.
Which of the following statement is false?
Answer: Option 'C'
An opportunity funnel is a mechanism for collecting product ideas from specific source